This Sunday, February 5, 2012, while footballs fans get ready to watch the New York Giants face off against the New England Patriots in Super Bowl XLVI, thousands of people across the country and the globe will be gearing up for another equally important event… the 6th annual World Nutella Day. Created in 2007 by Woman You Should Know, Sara Rosso, this deliciously indulgent holiday is a true labor of love that celebrates Nutella, the tasty, chocolate-hazelnut treat, considered one of Italy’s national, edible treasures. It’s a grassroots social media movement that continues to “spread” and gain momentum each year.
If you’ve never tried Nutella, stop reading this RIGHT NOW and go get yourself some. We can vouch for the fact that you will probably want to eat the entire jar. The taste is sublime… eaten on its own (via finger or spoon), oozing out of a hot crepe, spread on an apple, slathered on a pretzel, baked into a treat, etc. etc. The excitement that comes from dreaming up all sorts of delicious combinations and concoctions is palpable, so we totally get why it deserves its very own holiday.
Sara Rosso, World Nutella Day founder, is an American writer living in Italy. She writes about food at Ms. Adventures in Italy. Sara tried Nutella on her first trip to Italy in 1994 and it was love at first spoonful. The holiday was her homage to the tasty spread. Since 2008, her co-host for the event has been Michelle Fabio, an American lawyer-turned-freelance writer who lives in her family’s ancestral village in Calabria, Italy. She writes at at Bleeding Espresso and at Goat Berries, about raising “kids” in southern Italy. Michelle tried Nutella for the first time in Italy in 2002 and wonders how she ever ate fresh bread without it.
The concept of World Nutella Day, one of WYSK’s new favorite holidays, is to encourage Nutella enthusiasts to enjoy and get creative with the chocolaty-hazelnut spread and blog about their creations or send in recipes and photos to NutellaDay.com, the online home of the event.
Michelle explains, “Although Nutella execs have long positioned the spread as a breakfast food, World Nutella Day fans have made clear that one of life’s sweetest pleasures is discovering new ways to incorporate Nutella into old recipes – and we’re here to encourage that.”
Fans can find a vast collection of Nutella recipes at NutellaDay.com, the now #1 source of Nutella recipes on the web. The site has over 700 ways to enjoy Nutella in everything from cookies and cupcakes to drinks and pizza as well as Nutella substitute recipes for those who would like to make their own homemade version. Online tributes to the sweet treat in previous years have included homemade recipes, picture collages, and even haiku.
We’d like to thank Sara and Michelle for giving us something more to cheer about this Super Bowl Sunday, especially if the point spread prediction of the Patriots winning by at least three proves to be right. Maybe the Giants (our home team) should eat some Nutella before they hit the field?