Brave Girls Alliance (BGA) won a huge victory for kids of all ages with its 2013 petition to LEGO! The toy company, who has been under scrutiny for their gender segmented LEGO Friends line, announced on Wednesday that it will release its first set of three female scientist minifigures this August.
The BGA, an alliance of parents, academics, psychologists, youth development experts and advocates, had just formed when it threw its collective passion behind an all professional female minifigure set, a concept submitted in mid-2013 by geochemist Dr. Ellen Kooijman to the LEGO Ideas contest, which asked users to propose designs for future building sets.
A petition on Change.org created by BGA co-founder Melissa Wardy gathered more than 42,000 signers who subsequently voted for Dr. Kooijman’s minifigures in the LEGO Ideas contest. Ultimately, her’s was the winning entry and LEGO is now set to produce 3 of the 12 minifigs she initially proposed, including a woman astronomer with a telescope, a woman paleontologist with a dinosaur skeleton, and a woman chemist with a lab.
We’re glad to see that Professor C. Bodin, the company’s first female scientist minifigure, released last year, will have some much needed female company in the lab!
“We’re very excited to release Ellen Kooijman’s Female Minifigure set, featuring 3 scientists, now entitled “Research Institute” as our next LEGO Ideas set. This awesome model is an inspiring set that offers a lot for kids as well as adults.”
Nancy Gruver of BGA said:
“The LEGO announcement is a huge victory for all kids and for Brave Girls Alliance! This is success where parents are listened to by a huge toy company. Our group wants toys for both boys and girls to show women and girls as leaders making valuable contributions to society. What better way to do this than to make LEGO toys featuring women working in STEM (Science, Tech, Engineering, Math) fields? We want children to have the chance to play with contemporary examples of women in many roles. Then children can imagine limitless possibilities for themselves and others.”
Brave Girls Alliance is a non-profit which asks media and product creators to expand their vision of what it means to be a girl, and recognize all girls as whole, complex people and not as gender stereotypes. You can learn more about what #BraveGirlsWant here!
Lead image via ideas.lego.com is the model submitted by Dr. Kooijman, and may not reflect the final product.