Video Profile

WYSK Profile: Dawn Casale

Video profile of Dawn Casale, founder and co-owner of the Brooklyn, NY based One Girl Cookies, an expanding dessert empire famous for its gorgeous bite-sized cookies, amazingly moist cakes, seasonal pies and tarts, and dangerously addictive whoopie pies. The brand includes two charming, "Urban Mayberry" style bakery/cafés, a made-to-order business and a new, wildly popular cookbook....

WYSK Profile: Jennifer Jones & Cynthia Hornig

Video Profile of Women You Should Know, the digital brand founded by entrepreneurial mavens Jennifer Jones and Cynthia Hornig in September 2011 that delivers an original and refreshing look at the many exceptional, everyday women all around us who have outperformed, innovated, discovered, defied and soared. The blog based site is designed for and about dynamic women, covering their drive and passion, their interesting stories and professional talents, what they care about, what they consume and how they live....

WYSK Profile: Vera Sweeney

Video and written profile of blogosphere bigwig, Vera Sweeney. This suburban New York wife and mom of two is the Founder of I'm Not Obsessed Inc., an online media conglomerate that includes three popular web media properties: I'm Not Obsessed, Lady and the Blog, Babyrazzi. She is also the Co-Founder of the online property Getting Gorgeous Events....

WYSK Profile: Marion Fasel

Marion Fasel is a leading jewelry and watch expert and historian. She has covered high-end luxury jewelry, mass-market brands and the engagement ring and wedding jewelry categories for InStyle since launching the award winning coverage for the magazine in 1996. Marion has also co-authored five books....

WYSK Profile: Kristi McCormick

Kristi McCormick founded MATCHBOOK Company in 2009 as a consulting firm on talent buying and negotiations for major industry advertisers. Her company advises advertisers on talent partnerships and collaborations for PR, advertising and marketing based initiatives....

WYSK Profile: Brenda Berkman

Captain Berkman retired from the New York City Fire Department in 2006 after 25 years of service, which included her critical role as a first responder to the World Trade Center disaster site on September 11, 2001 and in the many months following. She began her career in the fire service after winning the federal sex discrimination lawsuit she initiated that resulted in the hiring of New York City's first women firefighters....