“If ‘throwing like a girl’ means a 70 MPH fastball, then maybe it’s the coolest thing a kid can do.”
Chevrolet just officially entered the girl empowerment arena with the release of a new documentary (and a new commercial), written and directed by filmmaker Spike Lee, that celebrates 13 year old baseball phenom Mo’ne Davis.
Titled “Throw Like A Girl,” it’s scripted as an open letter from Mo’ne to America that recaps the South Philly, honor roll student’s historic summer as the the first girl in Little League history to pitch a shutout, an accomplishment that resulted in her landing the coveted cover of Sports Illustrated.
The 60 second commercial above, which aired during Game 1 of the World Series, is a truncated version of Lee’s 16 minute documentary, which you can see in its entirety below.
While an ad is an ad is an ad, this is a good one. And they didn’t have to include a single F-bomb to make the important point… “Mo’ne stands for girls who want to play with the boys. She embodies the spirit that drives an athlete to push further, work harder, and overcome challenges.” Curse-free empowerment… imagine that?
Mo’ne Davis “I Throw Like A Girl” A Spike Lee Joint