PINK! It’s not a new topic, but recently there has been an onslaught of controversial articles about the color and how the beautiful hue has taken on new meaning when it comes to gender, marketing, identity and parenting. The conversation has infiltrated all aspects of culture, which is represented in the current exhibit Think Pink, at the Museum of Fine Arts in Boston, MA.
Through art, fashion and objects, Think Pink explores the history and the changing meanings of the color, and showcases the development of the significant social and gender association it has today.
Among the fashion and artifacts in the exhibition is the work of South Korean artist JeongMee Yoon, who explores color and gender in her “The Pink and Blue Projects”, an entertaining, yet incredibly unsettling visualization of a divided world of pink and blue, girl and boy.
JeongMee Yoon explains… “The Pink and Blue Projects was initiated by my then 5-year old daughter, who loved the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. The saccharine, confectionery pink objects that fill my images of little girls and their accessories reveal a pervasive and culturally manipulated expression of femininity and a desire to be seen. When I began producing the pink images, I became aware of the fact that many boys have a lot of blue possessions. The Project explores the trends in cultural preferences and the differences in the tastes of children (and their parents). The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and new capitalism.”
All images © JeongMee Yoon 2014