Ever since she was a little girl, Eileen Matthews dreamt of writing headlines for the Miller Lite billboard at Wrigley Field in Chicago. While she may not be doing that exactly today, Eileen is copywriter, working with some of the world’s most iconic brands.

In her spare time, Eileen likes to work on personal projects, and her latest #100DaysOfFeministAds, has her giving print ads a much needed feminist makeover… and they are awesome!

“With the current political landscape, it felt like an interesting approach to play with ways brands could take a stand on certain issues if they wanted to,” Eileen told The Drum in an interview about the inspiration for her project. “I think it would be great if a brand saw this and liked what I was doing and decided to take action or have more of a voice in the women’s movement. I guess I’m hoping to engage more of the creative advertising community in this effort and get people talking.”

Eileen started the project about six weeks ago and has so far recreated ads for Nike, Pillsbury, McDonald’s, Oreo and many others. Here’s just a few of our favorites. You can follow the project on Instagram to check them all out and see the new ads she’s creating daily.

Day 20: Literally any other kind of roll > gender roles. #100DaysOfFeministAds #the100dayproject

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Day 8: Mansplaining headaches are real, ya'll. #100DaysOfFeministAds #the100dayproject

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Day 9: Adding a much needed clause to a v popular tagline. #100DaysofFeministAds #the100dayproject

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Day 11: I'm not lovin' it (the wage gap, that is). #100DaysOfFeministAds #the100dayproject

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