This is not a prank! Unfortunately, they are all too real. Period Panties are the brainchild of Anthony Hall, and his company Harebrained Inc. The “fun underwear that high-fives you for being a woman and serves as a friendly reminder to others,” has raised in excess of $225,000 on Kickstarter in the last two weeks. Yep, that’s a quarter of a million dollars for punny period panties.

So, in addition to deodorized sanitary products, douches and washes we are told we need to clean ourselves up with, there’s now must-have underwear, created by a guy, that is intended to warn others of our supreme bitchiness while we ride the crimson tide. Hmmm.

Can’t say we didn’t chuckle a little bit at his cramp stamp puns, and perhaps Hall’s intentions are more good than evil, but there’s something fundamentally wrong about the “celebrate your womanhood” female empowerment message he’s trying to sell while still perpetuating the age old stereotype that a woman’s period turns her into an irrational scream machine.

We’re just #NotBuyingIt.

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