Costa Rican cable company Claro is using their satellite dishes to help women promote in-home businesses.
As part of their campaign called Signs of Progress, women with entrepreneurial potential are encouraged to create small businesses based on tasks they are already doing in their everyday lives. The businesses range from selling ice-cream and coconuts to tailoring and hair styling.
The dish company has collaborated with local artists to paint the dishes into brightly colored “billboards,” helping to bring visibility of these rural startups to passersby.
According to Claro, many women in the Central American country in are living in rural poverty. The idea of the campaign is to empower these women to earn income and boost local economies.
Costa Rica’s Minister of Culture called Claro’s Signs of Progress campaign “a real social transformation in the community. It’s even helping to change perceptions about traditional gender roles.”