[Story Update Below] Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun… certainly not everyone’s dream Halloween get-up, but a viable option for the hamburger obsessed. So if you feel compelled to be your favorite fast food this year, just know that even the “burger look” falls into the typical costume categories for men (funny) and women (sexy).
“It looks good enough to eat.”For a guy looking to make a chuckle inducing party entrance dressed as a Big Mac, he’s good to go with Gene’s Burger Costume. The cartoonish, two-piece ensemble is described by the site that offers it as, “a great food costume that includes a foam hamburger overlay and the faux megaphone.”
It’s a little whacky, a lot ridiculous. But that makes sense… you’re walking around like a life-sized burger on Halloween causing meaty mayhem. What motivation other than humor (or temporary insanity) would anyone have for making this costume choice anyway?
Well, when it comes to a woman wanting to express her inner Whopper, the Halloween costume peddlers at Yandy.com, have a very different idea of how she should look. Like a page ripped right out of the Carl’s Jr. marketing playbook, the hamburger costume quickly goes from “sh*ts & giggles” for him to “t*ts & ass” for her. There’s A LOT less fabric, a silhouette that hugs the body instead of engulfing it, and descriptive copy that’s more bad porn than food porn.
They call their women’s burger costume the Sexy Hamburger. We would never think to put “sexy” and “hamburger” in the same sentence, let alone want to embody whatever a “sexy hamburger” is. It’s all pretty nauseating, as is the idea of this “costume”, which barely resembles a burger, unless you know what you’re ogling… err looking at.
But here’s what the proud retailer has to say about its limited edition item, “The Sexy Hamburger Costume is a shirred tube dress with hamburger seed print on bodice and layered midsection full of hamburger topping details that are guaranteed to make anyone’s mouth water!” In the accompanying video, the spinning female model whispers in her best come hither voice, “It looks good enough to eat.” No they didn’t? Of course they did.
On that note, all that’s really left to say to anyone who thinks this is a worthwhile option for women is, “BITE ME!” Oh, and… #NotBuyingIt!
SHOCKING STORY UPDATE:
The brand behind the Sexy Hamburger costume, who apparently feels ALL press is good press, no matter the content, sent us a THANK YOU email yesterday. Here’s what they said, inclusive of a shameless sales pitch about their other “Sexy Food” costumes for women. You can’t make this stuff up!
My name is Sarah and I am with Yandy.com. I noticed that you featured our sexy hamburger costume in a post today and I just wanted to drop a line to thank you for the post and that we find it hysterical! Thank you for giving us proper credit as well.
We don’t stop at the sexy hamburger… This year we added the sexy pizza, sexy french fries and sexy cookie to round out the sexy food category. You can find them all here.
Thank you again!
Sarah Chamberlain, Director of Marketing – Yandy.com