Stacy London is known for her fashion expertise and preventing many a fashion faux pas on her TLC show “What Not To Wear”, but what you may not know is that she was diagnosed with psoriasis at age 4, and has suffered with the chronic and painful skin condition since.

At 11, she experienced a severe “explosion” of psoriasis that left her with permanent physical and emotional scars. Wearing her insecurities on her skin, Stacy learned to live with and manage the disease, but the feeling of “being different” never went away. In her book The Truth About Style, which was released last year, she revealed the demons she battled as a result.

In her senior year of college, Stacy’s insecurities manifested themselves into an eating disorder. It wasn’t until she found the self-confidence to develop a strong personal style that she finally became comfortable in her skin. Today, she credits her experience of living with psoriasis for shaping her unique approach to and philosophy of the healing power of style.

Stacy_LondonOver the past few years we’ve seen Stacy as an ambassador and spokesperson for a multitude of brands and products including: Pantene, Woolite, Dr. Scholl’s and Riders by Lee, but it’s through the new psoriasis campaign Uncover Your Confidence, that she is able to give advice from her personal experiences to the more than 7.5 million Americans living with this condition.

“Empowering people to feel more confident in their skin is what I always strive to do and psoriasis is a cause that is particularly near and dear to me,” Stacy explains.

Uncover Your Confidence is an online guide that provides psoriasis-friendly style tips and advice to help women and men find the confidence to live boldly. Additional features include inspiring patient stories, an online search tool to find a local dermatologist and a patient advocate program to provide additional education and support to patients.

“Through the Uncover Your Confidence campaign, I hope to inspire others living with psoriasis to be self-assured through their own personal style, stay positive and find the right dermatologist to help them manage their disease,” said London. “It’s important to remember that even when you’re having a bad day, psoriasis doesn’t define you.”

Stacy’s struggle with her own image and ultimately accepting herself, enables her to understand and help others on the path to self-acceptance, both inside and out.

To learn more about psoriasis, you can also visit the National Psoriasis Foundation here.