Often we know which companies are not supportive of women’s issues (Hobby Lobby), but how do we find out about the ones who are? Well, there’s now an app for that, and it’s called the BUY UP Index.
Founded by entrepreneurs and activists Amy Willard-Cross and Andrea Rudert, the BUY UP Index rating system and app was created to help concerned consumers make purchasing decisions based on a company’s demonstrated commitment to gender equality. They do this by scoring companies on how well they serve women.
BUY UP rates everyday brands, products and the companies behind them using a proprietary methodology that looks at four major areas: women employees, women’s leadership, corporate citizenship and marketing. So far, they have analyzed 10 industries, 130 companies and over 700 brands.
“There has been a lot of focus on designations for products that are fair trade, GMO-free, cruelty-free, etc., but there is nothing that audits and grades a company’s focus on women.”
According to BUY UP, statistics show that women control 73% of every consumer dollar (or $5 trillion in spending), yet Fortune 500 companies have less than 14% women in the executive suite, 17% on their boards, and only 12% of US companies offer maternity leave.
“We’re enabling people to use their purchasing power on the most deserving brands,” said Amy-Willard Cross. “There has been a lot of focus on designations for products that are fair trade, GMO-free, cruelty-free, etc., but there is nothing that audits and grades a company’s focus on women.”
It’s easy to boycott the bad performers, but it’s so much more empowering knowing that if we spend right, we can change the world. As Amy puts it, “Together, we can spend our way to equality.”
You can download the free app at iTunes.
BUY UP is hosting a crowdfunding campaign to add additional features to the app, you can find more about it here.