In this new short film, Carhartt, the workwear company founded in 1889, just did what most brands fail miserably at doing; they captured the strength, tenacity, compassion, complexity, diversity, heroism, and all around badassery of women… in under a minute and in the most authentic way. We could not love this more.
Statement from Carhartt about the project:
“We made this film because when you work at Carhartt you’re constantly inspired by strong women on a daily basis – from the women who work in our own factories in Kentucky and Tennessee to the women who wear our jackets and bibs on the farms, ranches and high rises of America. We’ve been making workwear for women since the 1940’s, when Rosie the Riveter showed the world she can build or fix anything. We see that spirit alive and well in the real women and moms in this film. While the film is certainly an ode to moms everywhere – it’s meant for any woman, man or child, who comes from a strong woman.”