In its latest campaign, Girls Who Code, the national non-profit dedicated to inspiring, educating, and equipping “young women with the computing skills to pursue 21st century opportunities,” confronts the fact that girls are “excluded from male-dominated fields like tech all the time” by answering the question… Why can’t girls code? Citing everything from cleavage, long eyelashes, ovulation, and mood swings, to time draining tampon changing among the many culprits, the 1:00 satirical spot brilliantly plays up ludicrous stereotypes to show just how absurd it is to think that girls have innate, “gender-specific obstacles to being developers.”
Of the campaign, Reshma Saujani, founder and CEO of Girls Who Code, said, “Everyday women are faced with negative bias for being women and women in technology. We feel that in addition to teaching girls to code, we need to change culture. We really wanted to spark a conversation about what we could do to create a more inclusive, well-rounded image of what a programmer is.”
Well played, Girls Who Code. Well played.