The UK-based lingerie and sex toy company BlueBella, recently asked a group of women and men to describe what they think the perfect woman and man would look like.
The test group, which was made up of 500 women and 500 men, used the body parts and features of celebrities to “build” the perfect body from head to toe.
The results may surprise you.
For men, features of their “ideal” woman include Scarlett Johannson’s hair, Megan Fox’s face, Kim Kardashian’s breasts, Michelle Keegan’s tummy, Kelly Brook’s full hips, and supermodel Rosie Huntington-Whiteley’s legs.
What we found most interesting is the ideal female body for women appears thinner in almost every aspect than the men’s choices, except for the breasts.
The women surveyed chose Kate Middleton’s hair, Cara Delevingne’s face, Jennifer Aniston’s breasts, Gwyneth Paltrow’s stomach, Emma Watson’s hips and Elle Macpherson’s long legs.
When it came to the ideal male body, men and women were equally conflicted about what they’d like to see, although both sexes chose Brad Pitt and David Beckham for body parts.
For women, the ideal man has Harry Styles mop top, Jamie Dornan’s face, model David Gandy’s torso, Brad Pitt’s biceps and David Beckham’s legs. The men’s depiction of the ideal male body reflects a more muscular version of what the women selected. Men picked Brad Pitt’s hair, David Beckham’s face, Hugh Jackman’s biceps, Ryan Gosling’s torso, and athlete Frankie Lampard’s legs.
Just so it’s clear, we definitely take issue with this entire project, on several levels. The end results would have been so much more interesting if BlueBella gave the women and men they surveyed body parts of average people to build with, not photoshopped celeb parts. Nonetheless, it is intriguing to see the differences in what men and women think of as ideal.
The lesson here is pretty simple… there is no such thing as “ideal”. Now only if brands and marketers could embrace that, we’d all be in a much better place when it comes to body image.
For more info on body image in advertising, check out the #TruthInAds campaign.