Earlier this year a Swedish subway ad for the beauty brand Apolosophy got a lot of attention by showing a woman’s hair blowing in the wind whenever a train arrived. The agency that came up with the ad, and developed the technology, is back with a new version.

Partnering with The Swedish Childhood Cancer Foundation, the team has put a twist on the innovative ad resulting in a powerful message that is stopping people in their tracks.

Childhood Cancer Facts

About 10,450 children in the U.S., under the age of 15, will be diagnosed with cancer in 2014.

Because of major treatment advances in recent decades, more than 80% of children with cancer now survive 5 years or more, a significant increase from the mid-1970s, when the 5-year survival rate was about 60%.

Cancer is the second leading cause of death in children, after accidents.

About 1,350 U.S. children younger than 15 years old are expected to die from cancer in 2014.

Every year, worldwide, approximately 250,000 children and young people get cancer.

For more information on childhood cancer, visit the American Cancer Society.

Video Credits
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Photographer: Daniel Griffel
Account manager: Ida Tenggren
Digital director: Micke Ring
Published: October 2014