The Texas Association Against Sexual Assault (TAASA), an organization committed to ending sexual violence in Texas through education, prevention and advocacy, released Break the Box, a PSA about “identifying and breaking free from gender stereotypes that can lead to sexual violence.”

Although this PSA was first released in September 2014, it has been recently circulating on social media again. We missed it the first time around, but its message is too important to ignore, so we are sharing it now.

According to TAASA, “Sexual violence isn’t just about rape or physical harassment. It begins when we hurt people through the words we use and attitudes we carry. Only by combating these stereotypes can we break free of the limits created by social expectations, which are the result of strict gender roles.”

And although this PSA was created for Texas, it’s a message we can all learn from, no matter where we live. Stand up and break the box!