“For Hillary, read it from bottom to top.”

This is the critical instruction that punctuates editorial cartoonist Joe Heller’s “Two Views” cartoon, which he released last Friday to offer his perspective on the Trump and Clinton presidential campaigns. While the 19 lines of copy he included are identical for both candidates, their meaning changes significantly based on the order in which you read them (top to bottom or bottom to top), illustrating the vast difference in campaign narratives. This is nothing short of brilliant!

Joe, who told WYSK he is the proud father of two daughters and the grandfather of three granddaughters, was gracious enough to allow us to republish his cartoon, which is now a viral sensation, and we are grateful.

What Else You Should Know About Joe Heller

Joe Heller was the editorial cartoonist for the Green Bay Press-Gazette from 1985-2013, before that he was the cartoonist for the West Bend News. His award list includes: Eight Best of Gannett Awards, six Milwaukee Press Clubs Awards and three John Fischetti Editorial Cartoon Awards.

Joe has put his editorial cartoons into a collection titled: Give ’em Heller. He has also illustrated several children’s books, drawn for museum exhibits and various comic books.

He was born in Oshkosh, Wisconsin and grew up in Milwaukee. He is a graduate of the University of Wisconsin-Milwaukee with a BA in Fine Arts. He is a member of the Association of American Editorial Cartoonists.

Joe lives in Green Bay with his wife.

You can see more of Joe’s work on his site. Connect with him on his Facebook page.