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Aarthi Ramamurthy_Michelle Lam_True&Co_Photo Credit Anna Kuperberg

Your Cup May Never Runneth Over Or Under Again

wyskJune 5, 2012

Profile of True&Co, a new online boutique and digital bra-fitting wonderland, co-founded by San Francisco entrepreneurs Aarthi Ramamurthy and Michelle Lam, that promises to help women find their perfect bra using a proprietary algorithm....

FashionSelf ImprovementTech3 Comments0 min read

WYSK Profile: Jennifer Jones & Cynthia Hornig

wyskMarch 21, 2012

Video Profile of Women You Should Know, the digital brand founded by entrepreneurial mavens Jennifer Jones and Cynthia Hornig in September 2011 that delivers an original and refreshing look at the many exceptional, everyday women all around us who have outperformed, innovated, discovered, defied and soared. The blog based site is designed for and about dynamic women, covering their drive and passion, their interesting stories and professional talents, what they care about, what they consume and how they live....

CareerSocial MediaTechVideoWYSKWYSK Video Series18 Comments1 min read

Melissa Wardy Redefines Girly… And Pretty’s Got Nothing To Do With It!

wyskMarch 19, 2012

Profile of Melissa Wardy, stay-at-home mom turned entrepreneur who founded Pigtail Pals, a product line, online marketplace, blog, community, and advocacy group on a mission to "Redefine Girly" and change the way people think about girls....

FashionGirlsMotherhoodSelf ImprovementTech5 Comments1 min read

The Brains Behind the Beauty of Birchbox

wyskMarch 5, 2012

Profile of Women You Should Know Hayley Barna and Katia Beauchamp, Harvard Business School grads and co-founders of the pioneering, online beauty product subscription service and retailer, Birchbox....

BeautyCareerEducationTech6 Comments1 min read

Welcome to Samantha Garvey’s Lemonade Stand Of Life

wyskJanuary 30, 2012

Samantha Garvey, a gifted, 17 year old high school senior, determined to fulfill her childhood dream of becoming a marine biologist and driven by the desire to help her family have a better life, was named a semifinalist in the prestigious Intel Science Talent Search while her family was homeless....

EducationGirlsScienceSelf Improvement4 Comments1 min read

WYSK Road Trip On the Digital Highway

wyskJanuary 24, 2012

Here are some more of our favorite sites and blogs written for and/or by women, who we consider to be Women You Should Know....

EntertainmentFashionFood & DrinksHealthSportsTech2 Comments0 min read

So Many Packages, So Little Time!

wyskDecember 23, 2011

We all know that presenting beautifully wrapped holiday gifts can be as much fun as purchasing and giving them, but it can often be so overwhelming. Tired of the classic holiday wrapping paper, we decided to look for some alternative giftwrap ideas. ...

HolidayTech7 Comments0 min read

Shop Women-led Companies This Holiday Season And Make A Difference

wyskDecember 2, 2011

Since women do most of the holiday shopping (85%) and start about 70% of new businesses, it would only make sense to support these women owned businesses and put the money back in their pockets. Tereza Nemessanyi took to the internet and put the call out, asking anyone and everyone to help her put together a "comprehensive 2011 Holiday Shopping Guide of awesome products and services created by women-led companies"....

Good CausesHolidayTech4 Comments1 min read