Video

She Dared To Dream. They Dared To Believe.

wyskOctober 27, 2011

THE MIGHTY MACS, which opened last Friday, October 21st, is a film based on the incredible true story of the 1971-72 Immaculata College basketball team, the original Cinderella story in women's basketball. Coach Cathy Rush, a pioneer in women's sports, led the underdog team to three consecutive Association for Intercollegiate Athletics for Women (AIAW) National titles from 1972-1974. ...

EntertainmentFilmSportsVideo3 Comments1 min read

Need A Little Workout Motivation? Do As the French Do.

wyskOctober 20, 2011

Innovative ad for bottled water (the brand is Contrex from France). Clever way to get some women (and men) motivated to work out. ...

Off BeatVideo1 Comment0 min read

WYSK Profile: Kristi McCormick

wyskOctober 4, 2011

Kristi McCormick founded MATCHBOOK Company in 2009 as a consulting firm on talent buying and negotiations for major industry advertisers. Her company advises advertisers on talent partnerships and collaborations for PR, advertising and marketing based initiatives....

VideoWYSK Video Series3 Comments0 min read

WYSK Profile: Brenda Berkman

wyskSeptember 7, 2011

Captain Berkman retired from the New York City Fire Department in 2006 after 25 years of service, which included her critical role as a first responder to the World Trade Center disaster site on September 11, 2001 and in the many months following. She began her career in the fire service after winning the federal sex discrimination lawsuit she initiated that resulted in the hiring of New York City's first women firefighters....

Brewers Of ChangeVideoWYSK Video Series14 Comments0 min read