“Media representation matters!” That’s what nonprofit strategist and women and girls empowerment champion Alejandra Santaolalla told us about her inspiration for the totally awesome coloring book, Color with Luna.

Written by Alejandra and illustrated by Gina Kim, Color with Luna was created “to empower girls and build the next generation of leaders.”

As a social justice advocate, Alejandra has worked with many women throughout her career who’ve shared their stories, challenges and successes. It was through their stories that she became more aware of the many sexist, disempowering and harmful messages women have been and continue to be barraged with.

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When she realized that these same messages were being passed along to young girls, she knew she wanted to do something to help them maintain and build their self-esteem. “Girls develop their self-esteem by age 5, and while boys and girls report similar levels of self-esteem during childhood, it’s girls self-esteem that plummets by age 12,” Alejandra explained to WYSK. “That was alarming to learn and something needed to be done, so I created the coloring book to help our young girls.”

Each of the 26 pages in Color with Luna is dedicated to a letter of the alphabet, which is accompanied by a carefully selected word. The words portray girls as Bright, Leaders, Mighty, Unstoppable, etc. “Girls should know that they are talented, see themselves as multilayered, and know that it’s okay to be who they are,” Alejandra shared. “When I see a young girl I see her potential and all of the possibilities that lay ahead of her. My hope with the coloring book is that all girls will feel empowered to reach their full potential. As well as have all of the resources, support, and tools they need to succeed.”

Color with Luna is the first in what Alejandra hopes to be a series of coloring books. You can order a book at colorwithluna.com. Ten percent of all profits are being donated to organizations that are working with girls. Because “together we can help send the right message, empower our girls, and build the next generation of leaders.”