We’re not the only ones sick and tired of Dove’s Real Beauty “ads”, aka manipulated social experiments. After being pushed over the edge with the company’s most recent, and less successful attempt at trying to make women feel more beautiful, comedians Emily Altman, Langan Kingsley, Livia Scott and Lauren Adams, of the comedy network Above Average, have created #TrueBeauty, a perfect parody of the campaign.
Dove says they are “committed to creating a world where beauty is a source of confidence not anxiety.” Unfortunately, their once impactful and seemingly genuine campaigns have begun to present women in a less than “empowering” position.
We have said it before, and we will say it again… marketers need to start marketing to women’s intelligence, not our so-called insecurities. Until then, we will continue to call out the bullshit.