Australian supermodel and new mom Nicole Trunfio is gracing the upcoming cover(s) of the June issue of ELLE Australia, on sale Monday. For the newsstand issue, she’s featured “wearing Prada and a winning smile,” while holding her son Zion Clark, but subscribers will receive a different, exclusive cover image that captures a moment between mother and child, putting breastfeeding in the spotlight.

“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” ELLE’s editor-in-chief Justine Cullen says. “It was a completely natural moment that resulted in a powerful picture.”

Based on the taboo that is often attached to breastfeeding in public, this could certainly be viewed as a refreshing move to counter that. However, by not running their “powerful picture” on newsstand issues for all eyes to see, and only running it on the issues that will be hidden and tucked away into subscribers’ mailboxes, are they in actuality feeding that very taboo?

subscriber and newsstand cover images via ELLE Australia