Emma Watson just gave another moving speech at World Economic Forum encouraging world leaders, governments, universities and people all over the world to step up and take action in support of the new ?HeForShe IMPACT 10X10X10 initiative to galvanize momentum in advancing gender equality and women’s empowerment.

The HeForShe IMPACT 10X10X10 campaign is a one-year pilot effort that aims to engage these organizations as instruments of change positioned within some of the communities that most need to address deficiencies in women’s empowerment and gender equality and that have the greatest capacity to make and influence those changes.

“Women share this planet 50/50 and they are under-represented, their potential astonishingly untapped.”

“The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally,” said Emma Watson, UN Women Global Goodwill Ambassador.

To date, more than 200,000 men and boys have signed their commitment to gender equality through the HeForShe Commitments pledge. In addition, HeForShe has reached more than 1.2 billion people on social media.

Are you in? For more information visit UNWomen.org