This was one of our favorite commercials of the 2014 Super Bowl… it’s from Chevy, in celebration of cancer survivors and those who support them on the road to recovery.

On World Cancer Day, the automaker is extending its support of cancer survivors with a fundraising promotion based on purple, the color of cancer survival.

All you need to do is turn your Facebook or Twitter profile pictures purple here and Chevrolet will contribute $1 to the American Cancer Society for every purple profile, up to $1 million.

Their goal is to improve the lives of those living with cancer today and help find cures to end the disease tomorrow.

We Turned Purple…

for these inspiring warriors and survivors, all Women You Should Know:

Timna UndersteinMelanoma Survivor

Maxine DevereauxBreast Cancer Survivor

Jill FaginPancreatic Cancer Survivor

Erin MullenBreast Cancer Survivor

Deborah CohanBreast Cancer Survivor

Nancy RamondoOvarian Cancer Survivor

Emily HelckBreast Cancer Survivor

Carol BrodieMelanoma Survivor

Emily RubinBreast Cancer Survivor

Aurora FloresBreast Cancer Survivor

Jill Brzezinski-ConleyBreast & Bone Cancer Survivor

Leigh HurstBreast Cancer Survivor