To mark Equal Pay Day (April 4), Funny Or Die, Hulu, and LeanIn.Org collaborated on this #20PercentCounts video that shows what life is like when women get 20% less… of everything. Using humor to highlight a serious issue – women on average are paid 20% less than men, and Black and Hispanic women are paid even less – it shines a giant spotlight on the unjust reality women face every day as a consequence of the gender pay gap.

To drive their message home about the negative impact of earning 20% less, LeanIn is bringing #20PercentCounts to cities across the United States for Equal Pay Day, a date that symbolizes how far into the year women must work to earn what men earned in the previous year. So tomorrow, April 4th, LUNA, Lyft, P&G, and hundreds of local businesses will be offering 20% discounts on everyday purchases.

You can find participating businesses near you at