When Inside Amy Schumer aired last night, viewers were treated to the world debut of #girlyoudontneedmakeup, a hilarious, parody music video. On its own it’s awesome, but what it inspired on Twitter is a truly beautiful thing.
Allow us to set the scene:
After finishing her morning routine, Amy’s home is suddenly invaded by 4 coiffed members of a One Direction-esque boy band who encourage her to drop her beauty regimen and embrace her inner glow.
Heartthrob #1 sings, “you don’t need no lipstick, you don’t need no blush, cause you got that inner natural glow.” Then, in perfect synchronicity, the fellas all chime in with the chorus, “Girl you don’t need no makeup, you’re perfect when you wake up, just walk around like that all day.”
The confidence boosting serenade gets even better when Heartthrob #3 urges Amy to, “wash that lovely face off in the sink.” A giddy Amy complies, but when she emerges fresh-faced and au naturale, the love-fest comes to a screeching halt and the man-children’s tune suddenly changes… “Hold up girl, we spoke too soon with this whole no makeup thing.” Dun, dun, dun…
SO WATCH and then check out what happened after the video aired…
30 minutes before air time, Amy Tweeted this…
In 30 mins #InsideAmy airs. Post your #girlyoudontneedmakeup photos (no makeup and tag me and #InsideAmy and I'll RT! pic.twitter.com/7d5zWWIWwm
— Amy Schumer (@amyschumer) April 29, 2015
30 minutes later the Twittersphere responded…
in the most beautiful way…
Lovin this #girlyoudontneedmakeup trend! @amyschumer, thanks for this! #InsideAmy pic.twitter.com/C7Sw0BJHtt
— Anitabot (@anitabot) April 29, 2015
@amyschumer Who needs makeup anyway?!#girlyoudontneedmakeup #InsideAmy pic.twitter.com/NSG89ExgEP
— Dannete Cooke Lyden (@DLLyden) April 29, 2015
@amyschumer #InsideAmy #girlyoudontneedmakeup amy we woke up like this pic.twitter.com/TP7hVZQbD7
— Dolly (@rollingon_Molly) April 29, 2015
@amyschumer you are the wind beneath my wings #girlyoudontneedmakeup pic.twitter.com/JAe0BMXKvT
— linds ? (@styrovor) April 29, 2015
#GirlYouDontNeedMakeUp but a ton of books instead! @amyschumer #InsideAmy pic.twitter.com/oHOeK4IlYv
— Vera Lucía Pérez (@VeraLupe) April 29, 2015
https://twitter.com/kristilc419/status/593245285809319936
https://twitter.com/leeb716yahoo/status/593247897828925442
Because Chipotle and I like each other more when we're all natural! #girlyoudontneedmakeup @amyschumer #AmySchumer pic.twitter.com/H6jSPe577D
— Jean Bee (@CallMeJeanBee) April 29, 2015
@amyschumer #girlyoudontneedmakeup not with this handsome devil. pic.twitter.com/o6dC0yCxYJ
— Aavi Haas (@aavihaas) April 29, 2015
@amyschumer #girlyoudontneedmakeup & neither do we! My mom is always beautiful! #loveyoumama pic.twitter.com/ZdOKaXRT6t
— Deborah Bouton (@BoutonDeborah) April 29, 2015
@amyschumer Me and my 92 yrs young Grandma, out on the town. #girlyoudontneedmakeup pic.twitter.com/mB3jBdQovF
— Jen Britton (@jenniferbritton) April 29, 2015
@amyschumer #girlyoudontneedmakeup in PV! pic.twitter.com/hheQPENgaF
— Laurie Vega S. (@lorenamvs) April 29, 2015
?? my Sis. Breast Cancer survivor, wife & Mom. My hero #girlyoudontneedmakeup @alyssav1979 @Shera_P_rox @amyschumer pic.twitter.com/B2HIXGn6ou
— Tessa Martinez (@TessaM74) April 29, 2015
In a 3-Tweet message, this is how Amy responded to the tidal wave of Tweets that flooded her feed…
“I have been brought to tears with all the strong, badass, incredible women tonight. In jungles, jumping out of planes, holding their babies and mothers hands. All the strong lovely men who tweeted too. We are all different and beautiful. Let’s waste no time stressin bout looks. We are sisters and fighters and laughers and happy strong women. Smile at yourself in the mirror girl. #girlyoudontneedmakeup much love!”