“Girls who spend quality time with their dads grow up to be stronger women.”

To promote this idea (and, more subtly, their products), hair care brand Pantene just released a series of videos, timed perfectly with Super Bowl ad-mania, that feature a few NFL players – Pittsburgh Steelers DeAngelo Williams, New Orleans Saints Benjamin Watson, and Dallas Cowboys Jason Witten – who are all dads to daughters. Each was challenged to “give a dad-do” (translation: style his daughter’s hair), and the results are pretty adorable.