“The game is really a metaphor for life and a unique vehicle in which to deliver an empowerment message to women.”

For well over a decade, Ellen Leikind, a highly successful marketing expert for Fortune 500 companies and the founder of POKERprimaDIVAS, has made it her business, literally, to help women get what they want out of all areas of their lives, and she does it in the most innovative way… by teaching them to play poker. So Women You Should Know is pleased to invite you to join us on Tuesday, March 15th in New York City for Making Bold Moves, an exclusive, hands-on crash course in personal empowerment taught through the thrill and principles of poker by Ellen herself, whose work has impacted countless women across the country.

Featured by Forbes, Huffington Post, Crain’s, ABCNews, CNBC, etc., the proprietary program Ellen has developed is not about gambling and requires zero poker experience. It’s about teaching women the strategies of poker and how to use the skills they acquire at the poker table to empower themselves in their personal and professional lives. The goal is to give women the confidence and tools to make bold moves, be a leader, learn to read people, become a better negotiator, assert themselves, take risks, and play to win.


With a poker table as your desk, a dealer as your personal trainer, and Ellen as the expert pit boss instructing all participants in everything poker and how playing can enhance both life and business skills, this unique classroom will deliver a valuable education and a ton of fun.

Over the course of 3 hours, Ellen will cover the key elements of poker strategy as it relates to professional and personal development, the ranking of poker hands, and the importance of playing to win as opposed to playing not to lose. She’ll also guide you through her Poker Personality Profile quiz, which determines your playing style both at the poker table and in life.

That’s when the “real” game play starts. Ellen will teach the fundamentals of Texas Hold ‘Em, and then all guests will get to put what they’ve learned into action during a few practice hands that culminate with a friendly tournament. The top 3 winners will receive awards and prizes, including awesome gear from our event partner Athleta, the premier fitness fashion brand that gives “Power to the She”… and EVERYONE leaves with a Women You Should Know gift bag!


To purchase a ticket to Making Bold Moves click here

Ticket price: $126 per person*
(normally $150, 16% discount for Women’s History Month 2016)

*BONUS: Athleta Flatiron Studio is pleased to offer an exclusive discount on all merchandise (sale items included) from March 10th – March 14th to all Making Bold Moves participants. Offer code will be emailed following event registration.

Tuesday, March 15
6:00pm – 9:00pm
pre-game mingling/drinks/nibbles begin at 5:30pm
Athleta Flatiron – Studio
126 5th Avenue (at 18th Street)

The Exclusive 3-Hour Program includes:

  • Meet & Greet
  • Expert led strategic overview and game basics
  • Poker Personality Evaluation and the relationship to negotiation tactics
  • Texas Hold’ Em game play fundamentals and practice play
  • Tournament  play and awards ceremony
  • Women You Should Know Gift Bag