New York City fashion models came prepared to shoot a sexy commercial. Then they were asked to do the impossible…

According to NPR, “A [Save The Children] staffer lamented, ‘Moms and kids dying is just not a sexy issue.’ And from those words a sexy ad was born.”

Their point: the issues facing mothers and children aren’t “sexy,” but they deserve everyone’s attention. #SOWM

The Woman Who Saved The Children

“The only international language in the world is a child’s cry,” said Eglantyne Jebb, the unlikely founder of Save the Children International.

Her launch of a British campaign for suffering children in nations was intrepid in the eyes of most of her countrymen. Jebb was already a social crusader to end the Allied blockade of offending countries, and would soon push the envelope even further.

In 1919, Jeb was arrested in London’s Trafalgar Square for distributing a leaflet entitled “A Starving Baby” that featured the photo of a malnourished Austrian child. She and sister, Dorothy, held a Famine Council Meeting at Royal Albert Hall during which Eglantyne apologized for her indiscretion, then held up a tin of condensed milk, stating, “There is more practical morality in this tin, than in all creeds.” With that declaration, a spontaneous collection was taken up around the hall and the Save the Children Fund was born.

Jebb dedicated her life to promoting children’s welfare and human rights, permanently changing the way the world treats children.