We love it when we see women drawing inspiration from a fellow WYSK! The Isis Project: Empowering Girls Through The Celebration of Extraordinary Women, is a public art initiative founded by two women you should know, photographer Kat Carey and marketing professional Cassandra Yardeni.
Kat and Cassandra loved photographer Jaime Moore’s “Not Just A Girl” series, which featured Moore’s young daughter dressed as real-life heroines. So, when the duo were presented with an opportunity to highlight women that have changed history themselves, they jumped at the chance, and The Isis Project was born.
In addition to the inspiration taken from Jaime’s photos, Kat also credits her role as a mom to her 2-year old daughter Sofia Luna (pictured in the lead image posing as Annie Leibovitz) for the continued success of the project.
Kat explained to WYSK in an interview:
“When I first found out that I was having a girl, I was very excited, but also felt slightly terrified. In a world where celebrities get more fame for wearing as little as possible, or for degrading other women or themselves, I worried about my daughter’s future self-esteem and self-worth.
Girls deserve better from society. They deserve to feel good about themselves, and not to only be rewarded by showing some skin or being ‘pretty.’ Certainly, there is nothing wrong with ‘owning it’ when it comes sexuality or being good looking, but girls and women deserve to be praised for more than that. We should be praised for our talent, intelligence, skills, heart and strengths. That’s the message we hope to spread with our project.”
Based in San Antonio, The Isis Project hosts a photo session once a month. In order to create an experience for the families, parents are tasked with providing the necessary props and costumes for the “extraordinary” woman they want their daughter to emulate in the photo shoot.
“It has been amazing to see some of the outfits these parents and children have come in with. Leaving it to them really helps get the girls into character, and it’s also a great way to teach the girls about the heroine before they come in for the photo session,” Kat shared.
Over the past several month’s, Kat has taken over the reigns of the project as Cassandra pursues her marketing career. Kat’s interest in photography came when she received her first camera at 10-years-old and has “had them as a companion ever since”.
After graduating the University of Incarnate Word with a BFA in the direction of photography, Kat had the opportunity to study under renowned American artist Kathy Vargas, known for her hand-colored photography. In addition to The Isis Project, Kat also runs her commercial photography company, DarkroomFoto.
The next session is scheduled for April 27. There is a nominal $20 fee to participate, which goes towards the website and pays for a 5×7 print. To find out how to participate, click here.
You can check out more photos here
All images published with permission © The Isis Project