We’ve seen this image floating around social media, not grounded with much substantive info, in many cases. So as purveyors of “untold stories” we went digging for details. Turns out, it was unveiled this week by some super cool software makers at a super cool Girls in Tech event to kick-off a super cool initiative that aims to honor super cool women all over the world. And… there just so happens to be a super awesome woman behind it.

Axosoft, the Scottsdale, Arizona based makers of “really great and extremely helpful software,” creatively revealed the image at the inaugural Girls in Tech Catalyst Conference. It’s the symbol of the company’s new It Was Never A Dress initiative, which aims to honor women by challenging expectations and changing misconceptions. Let’s just say they had us at…

“When we see women differently… we see the world differently!”

From the It Was Never a Dress site:

It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women.

According to BuzzFeed, Tania Katan, Axosoft’s Curator of Code, is spearheading the initiative. But aside from her super hip title, we wanted to know more about this super woman and we totally dig what we dug up on her.

Tania Katan is an award-winning author, performer, and producer “who believes in storytelling at all costs.” She’s also a regular on Comedy Central Stage, and a TEDx-er, among other super cool things. She says she works at Axosoft, “because every rock star company, needs a punk!”

In the coming weeks, It Was Never a Dress will be inviting submissions for sharing stories, images and ideas about perceptions and realities.