FACT 1: Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon.

To encourage sun safety awareness and help reduce rising rates of skin cancer from overexposure to the ultraviolet (UV) rays of the sun, the National Council on Skin Cancer Prevention has designated the Friday before Memorial Day as “Don’t Fry Day.”

So before you hit the parks, the ball fields, the beaches or the backyard BBQs this Memorial Day weekend, we are joining with them to remind you to protect your skin while enjoying the outdoors.

FACT 2: The American Cancer Society estimates that 13,340 people died from skin cancer in 2015, mostly due to malignant melanoma, which is among the fastest rising cancers in the U.S.

This year alone, the American Cancer Society estimates there will be more than 73,870 new cases of malignant melanoma, the most serious form of skin cancer, and more than two million new cases of basal cell and squamous cell skin cancers in the U.S.

FACT 3: The number of women under age 40 diagnosed with basal cell carcinoma has more than doubled in the last 30 years; the squamous cell carcinoma rate for women has also increased significantly.

Fortunately, skin cancer is highly curable if found early and can be prevented. So remember to Slip! Slop! Slap!…and Wrap when you’re outdoors — slip on a shirt, slop on broad spectrum sunscreen of SPF 30 or higher, slap on a wide-brimmed hat, and wrap on sunglasses.

don't fry day

Because no single step can fully protect you and your family from overexposure to UV radiation, follow as many of the following tips as possible:

  • Do Not Burn or Tan
  • Seek Shade
  • Wear Sun-Protective Clothing
  • Generously Apply Sunscreen*
  • Use Extra Caution Near Water, Snow, and Sand
  • Get Vitamin D Safely

For more info, visit the National Council on Skin Cancer Prevention (source of all the above).

Slop! Smartly:

Acure-Organics-sunscreen* When it comes to choosing a sunscreen, we turn to Melanoma Warrior Timna Understein who has bravely battled this disease twice since 2008 along with a Primary Acquired Melanosis of her left eye in 2012. Timna told us she looks for a mineral-based (zinc and titanium dioxide), broad-spectrum, non-nano, no fragrance, no chemicals, SPF 30+ sunscreen.

While she likes to try different products to find what works well for her, right now she’s loving Acure Organics and Blue Lizard Sensitive.

As the WYSK behind Respect The Rays, a REAL TALK based melanoma education and awareness movement that targets young people, Timna makes it a priority to “Slop!” one of these sunscreens on EVERY SINGLE DAY.