Johnnie Walker, the legendary Scotch Whisky maker, recently unveiled Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. Her image is featured on limited edition bottles of Johnnie Walker’s award-winning Black Label blend. In recognition of women who lead the way, these special Jane Walker bottles have been designed to honor pioneers of equality and directly support organizations championing women’s causes and progress.
Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50% of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.
Some have mischaracterized Jane Walker as being a watered-down “whisky for women”, but they got it wrong… plain and simple. It’s Johnnie Walker’s same exact award-winning Black Label blend, just packaged in a newly designed bottle that’s an aesthetic nod to the fearless women trailblazers of the past and a visual tip of the hat to those women who continue the fight for equality and progress today.
What’s more, this special series gives back in support of women. Johnnie Walker is donating $1 for every bottle of the Jane Walker Edition made to organizations supporting women’s causes, with a total donation of up to $250,000.
“We are proud to toast the many achievements of women and all who support in the shared journey towards progress in gender equality.”
One organization Johnnie Walker is supporting is Monumental Women, an all-volunteer nonprofit we love and have partnered with since its 2014 inception. After years of hard work, Monumental Women has finally won approval to build a statue commemorating America’s women suffragists in New York City’s Central Park, where there are currently 23 statues of historical figures but not one honoring a real woman. Johnnie Walker is proud to partner with this incredible organization on a historic initiative that will make public representations of important women and people of all backgrounds a reality in the future.
“We are here to move history forward. Our project honors Stanton and Anthony as well as all the women who fought for the largest nonviolent revolution in the history of this nation, when over half the population won the right to vote. It’s an instant history lesson. But most of all, it’s about completing the journeys toward justice of the valiant women who came before us and achieving the full equality for women that they were denied. Monumental change is coming. We thank Johnnie Walker for their support and recognizing the importance of Women’s History,” said Pam Elam, President, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign.
In addition to celebrating historic female figures through the Monumental Women partnership, Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, a non-partisan, non-profit that aims to expand the talent pool of women running for office in the United States by providing community, resources, and growth opportunities for aspiring political leaders.
“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon,” commented Stephanie Jacoby, Vice President of Johnnie Walker. “We are proud to toast the many achievements of women and all who support in the shared journey towards progress in gender equality.”