We find these observational factoids really interesting from both a consumer and cultural anthropology perspective, which is why we’re talking about it. But, moreover, smart and savvy women should know about the latest trends in kitchen appliances for two reasons: 1) women control 80-90% of every consumer purchase decision being made right now 2) for the first time in history, single women are buying homes at more than twice the rate of single men – buying one out of every five properties sold in the U.S. making women responsible for 25% of all home purchases, which we posted about in January.
So does the debut of White Ice truly signify a shift in the culture of home appliances as the Whirlpool press release declares? Not necessarily, according to OvenInfo.com, “Almost all of the upcoming major-brand premium kitchen lines will still be stainless. Stainless is cheap to make, relatively easy to clean, and has become the standard for kitchen design-sensibilities don’t change overnight.”
Whether Whirlpool’s bold move is the start of an aesthetic tipping point for home appliance design or not, we long for the day when someone on House Hunters walks into a kitchen and refreshingly turns to the realtor and says, “Ummmm… no White Ice appliances. That’s going to be a problem.”