Consent: v. to knowingly give explicit permission or agreement to sexual activity.

While it may seem obvious that when a person is unconscious they can’t consent to sexual activity, but based on recent headlines involving sexual assault and rape, it’s clear that there’s still a lack of clarity surrounding the topic. Aiming to raise awareness and educate young men and women on what consent really means, the new Know No campaign hit the streets “to deliver a message in a way people couldn’t ignore.”

On the campaign’s website they explain:

We wondered, if people are faced with this issue in the light of day, will they walk away because, ‘it’s a gray issue’, or will they see things more clearly? We created a simple black-and-white guide to consent, in hopes that people will share. We hope that people will talk to their students, their friends, their children, and finally KNOW what NO really means.”

Visit and take the consent quiz to see if you know what “no” really means.

If you or someone you know is a victim of sexual assault or rape contact the National Sexual Assault Hotline – 800-566-4673.