As we were one of the very first media outlets to raise our tampons in support of HelloFlo’s hilarious “Camp Gyno” video last week, and continue to wear our red badges of courage in honor of its young heroine’s awesome menstrual power trippyness, we were desperate for another truth-in-advertising fix involving that special time of the month.
We hit the jackpot with a Bodyform Maxi Pad video from October 2012, which we had never seen. It too is hilarious… PERIOD.
Here’s the back story:
On October 8, 2012, a man named Richard Neill posted the following tongue-in-cheek rant to the Facebook page of Bodyform, a UK based sanitary napkin maker. His issue… their “deceptive” advertising about women’s periods.
His post went viral and Bodyform responded with this note and accompanying video. It features the company’s fictional CEO who apologizes to Richard by coming clean with “The Truth” about women’s periods.
Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a “love” button, we’d have clicked it. But it doesn’t. So we’ve made you a video instead. Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.
Do let us know if we can help you further…
The Bodyform Team
To date, Richard’s post on the Bodyform Facebook page has received 104,000+ likes and Bodyform’s video response has been viewed over 5.1 million times.
Who knew that when a feminine hygiene brand actually talks straight (and real) about women’s periods, surfing the crimson tide can be quite entertaining, after all.