To inspire the next generation of explorers, National Geographic and Mattel are coming out with a new line of Barbies centered around exploration, science, conservation and research.
The collection features “career dolls and playsets highlighting occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist and Entomologist.” All of the toys will be authenticated by an “advisory council comprised of female National Geographic Explorers.”
Following last year’s launch of Robotics Engineer Barbie, these new dolls show a continued effort, from the nearly 60-year-old brand, to remain relevant, particularly when most kids are asking for and playing with digital apps and gadgets, and more inclusive and diverse doll options are filling store shelves. And it seems to be working. According to Bloomberg, overall sales at Mattel were way down in 2018, with the exception of the Barbie brand, which saw double digit revenue increases for the year.
In a company press release, Lisa McKnight, senior vice president and general manager of the Barbie brand said, “Barbie and National Geographic represent a powerhouse combination and our joint creative efforts allow kids to explore the world and different career fields right in their own homes.”
It remains to be seen if dressing Barbie up to look a part counteracts the unrealistic body image standards she continues to perpetuate, but only time will tell if this type of representation leads to more girls showing interest in pursing jobs in these fields… if so, that would be great!
The collection will be released Fall 2019, and will range in price from $14.99 to $29.99.
images courtesy of Mattel