Working toward gender equality around the world, UN Women has created this incredibly telling and disturbing ad campaign using actual Google search results to illustrate the sexist attitudes that still exist in our world today.

Google searches like “women cannot”, “women should”, “women need to” and “women shouldn’t,” ended up with these autocomplete results: “women need to be put in their places,” “women cannot be trusted,” “women shouldn’t have rights,” and “women should stay home.” The results are reflective of Google’s most popular search terms.

Each image is time stamped with the date, 09/03/13, which was when actual Google results were found.

Google is the world’s largest search engine and these results are reflective of the site’s most popular search terms. Unfortunately, gender inequalities remain deeply entrenched in every society and this campaign only serves as a reminder that we still have a lot of work to do.




Photos: Gute Werbung/UN Women
Campaign by Memac Ogilvy & Mather Dubai