February 21 – 27 is National Eating Disorders Awareness Week in the US. The goal “is to put the spotlight on eating disorders and improve public understanding of their causes, dangers and treatments.” In contributing to the conversation surrounding #NEDAwareness, content creators WatchCut invited “people who have struggled with an eating disorder to respond to the word ‘fat,'” and captured their responses in this thought provoking word association video.

According to the National Eating Disorders Association (NEDA), an organization that supports individuals and families affected, “Millions of people across the country suffer from eating disorders,” and they’re no longer characterized as “women’s problems.” In fact, in the United States, “20 million women and 10 million men will suffer from a clinically significant eating disorder at some time in their life.” But by increasing awareness and access to resources, NEDA says, “we can encourage early detection and intervention. Eating disorders have the highest mortality rate of any mental disorder, so early intervention can mean saving lives.”