Hollywood’s insider news source, The Tracking Board, has exclusively reported that “Reese Witherspoon and her producing partner Bruna Papandrea are in development with the origin story of the iconic Barbie doll, its company and its creator.” Having picked up the book rights, the film will be based on Robin Gerber’s Barbie And Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her.

Barbie Ruth GerberThe publisher calls the 2010 book “a colorful portrait of an extraordinary female entrepreneur” and “a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles.”

Barbie, who made her debut at the 1959 Toy Fair in New York City, and quickly became an enduring international icon, was created by Ruth Handler, the tenth child of Polish Jewish immigrants, and a woman described as “a brilliant, creative, ruthless, and passionately competitive visionary.”

According to The Tracking Board, “Handler was inspired to create the now-famous Barbie doll after seeing her daughter, Barbara, playing with paper dolls. Wanting to create a doll that could better support the clothes her daughter was trying to dress the dolls in, Handler found a novelty toy abroad and modified it to work as a toy for children, which the company she co-founded with her husband, Mattel, then manufactured.”

Reese and Bruna, who are committed to developing different and dynamic roles for women on film through their Pacific Standard production company, “are currently seeking a writer to adapt Gerber’s material for the screen.” We cannot wait to see what they do with this story.

Lead image of Reese Witherspoon credit to official @RWitherspoon Twitter