In July 1996, 5 women – Melanie Brown (“Scary”), Melanie Chisholm (“Sporty”), Emma Bunton (“Baby”), Geri Halliwell (“Ginger”), and Victoria Adams (“Posh”), a.k.a. the Spice Girls – unleashed their unique brand of “girl power” into the world with the release of their first single ‘Wannabe’. Now 20 years later, the video for that iconic hit has been remade to shine a giant spotlight on the global issue of equality, and to inspire women and girls around the world to use their voices to answer the question… what do you really really want for girls and women?
The video, released today by Project Everyone as part of a larger social media campaign, features a diverse lineup of young female artists from India, Nigeria, South Africa, the UK, the US and Canada lip-syncing to the original ‘Wannabe’ track, while interacting with messages that focus on important issues like education, gender equality, violence and equal pay for equal work. It’s a visual reminder of the challenges that disproportionately affect women and girls around the world and a powerful call to action for people to use their collective voices to urge world leaders to follow through on the promise they made last year to uphold a series of specific global goals in their policies and plans.
At the September 2015 UN General Assembly, 193 world leaders agreed to put girls and women first when they signed up to the Sustainable Development Goals to end poverty, fix climate change and tackle inequalities. To that end, the campaign is urging social media users to share photos of themselves holding up signs that declare what they really, really want for girls and women, using the hashtag #WhatIReallyReallyWant. All photos will be collated and presented to world leaders at the UN General Assembly this September.
As for the Spice Girls’ take on the remake, Victoria Beckham (formerly Victoria “Posh” Adams) told the Guardian “this film is a wonderful idea.” She added, “How fabulous it is that after 20 years the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?”