This provocative video is a school project that was created for a Women & Gender Studies class at the University of Saskatchewan, by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine. The video shows how ridiculous representations of gender roles and stereotypes are in advertising.
Studies show that women are represented as objects in 50% of commercial messages, and it isn’t so rosy for the men either — as the video notes, media images have been linked to a recent increase in depression among men.
But, it’s at the 2:50 minute mark that the video really brings the message home, which shows what these ads would look like if the tables were turned and men played the objects of desire instead of the women.
Although it’s pretty funny, it’s actually not so pretty, or funny.