If Santa was a woman, could she do the job? “No. For one, she’d get lost in the sky,” said one little boy.
Creative agency Anomaly (London) put together this fun holiday video turned eye-opening social experiment that revealed more about kids and gender based stereotypes than they expected.
Stuart Smith, Anomaly partner and chief strategy officer, said in a statement: “We tested the idea by asking my kids, and their answers were uncomfortably surprising. What started as a bit of elfish fun about one issue, surfaced another…who and what are shaping our children’s gender perceptions?”
PS – Can you guess our favorite kid in the video?