We know there is gender bias in the media; we see it, or rather don’t see it every day. But have you ever wondered how the lack of positive female role models in television and film affects young girls?

See Jane, the programming arm of The Geena Davis Institute on Gender In Media, is sharing some startling facts about the importance of gender stereotypes in media with this Public Service Announcement.

The message is very clear… “If she can see it, she can be it”!

The Geena Davis Institute on Gender in Media is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reducing stereotyping and creating a wide variety of female characters for entertainment targeting children 11 and under.