You know the phrase, “a picture is worth a thousand words”, well we have a few words we’d like to share about this picture, but they are the four-letter kind, and we don’t want to offend anyone, so we’ll keep it clean!
The offensive sign, “Your husband called and said you can buy anything you want” is in the window of a jewelry store on the Upper East Side in New York City. One of our WYSK team members passed by and couldn’t believe her eyes. She was ready to give them a piece of her mind, but unfortunately for her, and lucky for them, they were closed that day.
We thought the sign was a one-off, but we took to Google to check out the phrase and to our dismay, found many more of the same:
Clearly, this store (and anyone buying this sign for that matter) is out-of-touch with marketing to women, not to mention out of touch with reality. Here are a few statistics showing women’s purchasing power from Sheconomy, a marketing trends and statistical data blog.
- 85% of brand purchases are made by women, but only 3% of advertising agency creative directors are women.
- Women 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth.
- Over the next decade, women will control two thirds of consumer wealth in the United States.
- The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%.
- And… according to the market-research firm Mintel, professional women, age 45 and up, are the most likely to make a self-purchase of jewelry. 59% of the women interviewed, made a jewelry purchase for themselves, for no apparent reason.
It’s amazing how once you start to think more about gender bias you begin to see it everywhere, in everything. So, we are giving you an assignment… keep your eyes open for advertisements, signs, posters, billboards, or any other examples of gender bias in advertising or promotions you can find where you live, and send them to us at Women You Should Know, along with your name and location. We will share the best offenders here!