Despite the images that brands like Target use in their fashion advertising today, there was actually a time when “thigh gap” was NOT something to celebrate or aspire to. In fact, “skinny dames” were the pariahs of society, called out as unglamorous, unsexy, unpopular, beanpoles whose slight frames made men head for the hills.

In this installment of #ThrowbackThursday, we look at the good ol’ days of advertising when skinny was a really bad thing for a woman to be.

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