This morning, President Obama and Vice President Biden kicked off the campaign It’s On Us, a public awareness campaign to help prevent campus sexual assault.

The initiative seeks to engage college students nationwide with the message that it’s everyone’s responsibility to create an environment where sexual assault is unacceptable. It’s On Us aims to shift the way we think about sexual assault, by inspiring everyone to do something, big or small, to prevent it.

The latest CDC report on preventing campus sexual violence shows, “wide-ranging, population-based strategies like bystander intervention have the greatest potential to effect positive and meaningful change.”

“Sexual assault isn’t just an issue involving a crime committed by a perpetrator against a victim, but one in which the rest of us also have a role to play.”

It’s On Us is in partnership with the Center for American Progress’ Generation Progress, along with student body leadership from over 200 colleges and universities across the country, collegiate sports organizations such as the NCAA, and private companies.

You can read the White House Fact Sheet on the campaign here, and learn more about how to get involved, step in and stop sexual assault by visiting It’s On Us.

To learn more about the realities of campus sexual assault we urge you to check out this brave woman’s firsthand account… In Her Words: Sarah Butters Was Sexually Assaulted On Spring Break By Three Men. They Got Expelled… After Graduation.