Last week, writer and producer Amanda McCall posted a piece to Buzzfeed Community, “a place where anyone can post awesome lists and creations” that’s not vetted or endorsed by BuzzFeed’s editorial staff. In it she describes what she calls Ben & Jerry’s women problem, and the solution she serves up is deliciously clever and oh so awesome.
Amanda writes, “Over the past three decades, Ben & Jerry’s has created over twenty flavors honoring various famous people, and only two of those people have been female: Tiny Fey’s character on 30 Rock (‘Liz Lemon’s Greek Frozen Yogurt,’ released in 2013) and Olympic snowboarder Hannah Teter (‘Hannah Teter’s Maple Blondie,’ released briefly in 2009).”
She adds, “There are currently no female flavors of Ben & Jerry’s ice cream (even Tina Fey would agree that, while ‘Greek frozen yogurt’ is certainly a healthy ice cream alternative, it is not the same as ice cream), despite the fact that women consume significantly more ice cream than men do.”
“Gender equality has never tasted so good!” – Amanda McCall
While Amanda acknowledges that featuring women on pints of ice cream “will not close the gender pay gap or elect more women into office,” she throws this perfectly legit question out there, “would it hurt to add a few more women to the list of honorees?”… especially considering the fact that, as she puts it, “every famous white dude on the planet — from Elton John, Barenaked Ladies, and Queen, to Stephen Colbert, Will Ferrell, and Monty Python— already has a Ben & Jerry’s tribute flavor.”
After laying out the issue, Amanda concludes by offering her solution… 10 Feminist Ben & Jerry’s flavors that are her hypothetical creations; her delicious odes to deserving female honorees, women who she’d like the “socially and politically progressive” ice cream maker to consider adding to its male-heavy celebrity flavor line-up.
4.02.15 UPDATE: NEW “FLAVOR” JUST ADDED*
*Amanda created this latest flavor image following an NPR article by Tania Lombrozo – “Why We Need Ruth Bader Ginger Ice Cream” – that featured her Feminist Ben & Jerry’s project. It has now inspired this change.org petition.
Call To Feminist Ice Cream Action
Amanda is urging people, “If you think any of these women deserves her own Ben & Jerry’s ice cream, tweet this article to @BenandJerrys with the hashtag #FeministBenandJerrys and tell Ben & Jerry’s it’s time to add some female flavor!”