This is the story behind Women You Should Know, the digital brand founded by entrepreneurial mavens Jennifer Jones and Cynthia Hornig in September 2011 that delivers an original and refreshing look at the many exceptional, everyday women all around us who have outperformed, innovated, discovered, defied and soared. The emerging media property is designed for and about dynamic women, covering their drive and passion, their interesting stories and professional talents, what they care about, what they consume and how they live. It’s a modern archive for modern women.
“Over the course of our careers and lives, we continue to meet women who inspire us or who we find truly interesting. They are accomplished, building their own self-made futures, reinventing themselves or just doing really cool things. But, these women don’t get the attention they deserve because their stories don’t necessarily have the glitz and glamour that make for a splashy news item or headline. With Women You Should Know, we set out to create a community where these anything-but-average women’s stories could be told and heard,” explains Jennifer Jones, Co-Founder and Managing Editor.
The primary purpose of Women You Should Know is to shine a spotlight on women who are making things happen in their world. “It is important for us to ensure that the many compelling stories that we come across serve as sources of inspiration that will encourage other women to realize their own dreams and perhaps even change the course of their own lives,” adds Cynthia Hornig, Co-Founder and Editorial Director.
The site posts premium editorial content daily, which includes exclusive interviews and profiles of a variety of women with diverse backgrounds, across all ages, who people should know. In addition, it covers a range of lifestyle topics and how they relate to women: career, consumption, health and wellness, entertainment, sports/athletics, political and off beat news, etc. The tone and style of the writing is both smart and engaging, leaving readers to think, be moved or entertained.
One of the most compelling features of Women You Should Know is the site’s original series of expertly produced Video Profiles (new profiles are posted once a month). These mini-documentary films feature interviews and an in-depth look at remarkable females that cross all age groups and professional paths. The common thread that all of these very different women share is their unstoppable determination to pursue their passions, which can serve as inspiration for any woman.
Because Women You Should Know prides itself on being an engaging community for dynamic women, there is an interactive aspect of the site – the Your Stories section – which showcases reader submitted stories about women in their own communities who are doing extraordinary things, but perhaps not getting the recognition that they deserve.
“We know there are fantastic, incredible, interesting, passionate and inspiring women around every corner,” acknowledges Hornig. “Since Women You Should Know can’t be everywhere or know everyone, we want to encourage our readers to tell us about the women they think we should know… our team is ready to listen,” she adds.
Jones and Hornig see the potential for Women You Should Know to grow exponentially as women continue to be an important and undeniable force in all areas of business, society, culture and life.
“For us, it’s not about 15 minutes of fame, but about finding and inspiring each other,” concludes Jones.
More About Our Founders Jennifer & Cynthia
Co-Founder & Managing Editor, Women You Should Know
Co-Founder & Managing Partner, OUTHOUSE pr
Jennifer has spent her entire 18 year professional career in public relations. Prior to founding OUTHOUSE with Cynthia, the pair worked together as the two woman PR department at American jeweler, David Yurman, running all pr and marketing for both the jewelry and watch divisions of the brand. Jennifer previously worked for a NYC based advertising agency where she built and developed what became a flourishing PR and Event Marketing division that specialized in luxury lifestyle brands and products. By the end of her seven years there, Jennifer was Vice President of Publicity & Special Events, having overseen and managed all US publicity and event marketing for OMEGA and Blancpain watches, and having supervised special projects for brands such as Ferrari, Hamilton, Swatch and cK/Calvin Klein Watches. Her earliest professional positions included ad sales at Wenner Media for Us and Men’s Journal and helping to launch a new independent record label advertising section in Rolling Stone, in addition to working in the promotions department at an adult contemporary radio station in Boston. Jennifer is an honors graduate of Boston College.
Co-Founder & Editorial Director, Women You Should Know
Co-Founder & Managing Partner, OUTHOUSE pr
As a New York City native, Cynthia Hornig has spent over 20 years in the public relations and fashion worlds. Previous to starting OUTHOUSE and meeting Jennifer at David Yurman, Cynthia was the Public Relations Director for the European, luxury brand Wolford where she managed the brand’s media relations, retail consumer promotions and served as the company spokesperson featured on networks such as CNN, CNBC and FOX. Prior to her career in public relations, Cynthia spent many years as a women’s wear buyer at New York’s finest fashion establishment, Bergdorf Goodman. Here she learned the finer points of the retail luxury market while working with such brands as Badgley Mischka, Oscar de la Renta, Valentino and Escada. Cynthia began her career at mega retailer Macy’s East and is a graduate of the University of Wisconsin-Madison.