Meet Jennifer Jones and Cynthia Hornig, the entrepreneurs behind Women You Should Know. This is their story in their words.

Since filming this video in 2012, they’ve grown their pioneering social enterprise to encompass three integrated sister brands: Women You Should Know® (WYSK®) – editorial platform, launched 2011; Women You Should Fund® (WYSF®) – crowdfunding platform, launched 2017; (EM)POWER® Laces – product collection, launched 2018.


Jennifer Jones
Co-Founder & Managing Editor: Women You Should Know
Co-Founder: Women You Should Fund
Co-Creator: (EM)POWER Laces

Jennifer Jones is a four-time founder whose professional background includes two and a half decades in strategic brand building, business and partnership development, revenue generation, public relations, event production, marketing communications, and content creation. She launched her first business, OUTHOUSE pr, in September 2001 and developed it into an award-winning, NYC-based firm. Prior to her life as an entrepreneur, Jennifer spent her earlier career in the public relations field, representing a multitude of consumer brands.

Cynthia Hornig
Co-Founder & Editorial Director: Women You Should Know
Co-Founder: Women You Should Fund
Co-Creator: (EM)POWER Laces

Cynthia Hornig plays an integral role in the rocketing success of this social enterprise, from developing original content and revenue streams, to building strategic partnerships and community relations. Prior to co-founding OUTHOUSE pr with Jennifer Jones in 2001, Cynthia was the Public Relations Director at a leading American fine jewelry brand. She also spent several years at a prestigious European hosiery brand, managing media relations and retail promotions. Cynthia got her professional start as a retail buyer.